Sunday, July 3, 2011


It is an industry notorious for inflated egos and drama, drama, drama.
But tempers have become increasingly frayed as earlier this week Giorgio Armani denounced the fashion world, criticizing fellow designers for their 'ugly' creations.
At Milan Fashion week on Tuesday, the 76-year-old Italian designer claimed that brands such as Prada and Dolce & Gabbana make men look ridiculous and blamed the media for not being more damming.

He said Miuccia Prada, was clever for her 'irony...and bad taste that becomes chic' but that her creations are 'sometimes ugly.'

The designer, popular with the likes of George Clooney and Megan Fox, also expressed distaste at the corporate worlds intervention into high fashion, noted as a direct reference to Prada's decision to float on the Hong Kong stock exchange.
Giorgio founded his company Armani in 1975 and currently has an annual turnover of $1.6 billion along with a personal fortune of $7 billion.

He stressed how his financial independence means that his designs remain free from faddish influence.
After his spring/summer 2012 menswear show he said: 'Fashion is in the in the hands of the banks and the stock market.
'It no longer belongs to the owners, but to those above them. I still haven’t been able to understand how the banks influence our line of work - it’s a mystery.'
This outburst coincides with Tunisian-born designer Azzedine Alaia's tirade on Anna Wintour and Karl Lagerfeld.
Giorgio known today for his slick, tailored creations was given a substantial boost when Richard Gere wore one of his suits in the film American Gigolo in 1980.
His brand now includes six major fashion lines and extends to homewares, chocolates and even hotels.
He added: 'I don’t have debts. Instead, Prada’s problem is that they have to pay back the money that the banks spent to build up the brand.
'There are thousands of ways to make money. But for me, I don’t want to wind up having to knock on the door of some Thai managers to explain myself.'
Source: DailyMail

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