COCO CHANEL

Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur, Southern France. She began by designing hats, first in Paris in 1908, and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916, and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978, after Coco's death.

Chanel was famous for popularizing practical clothes, including pants for women, little black dresses, and box-like collarless jackets with bias edging and brass buttons. Her first fabrics included wool jersey, which was comfortable and easy fitting, but was not considered suitable for fashionable clothes. Traditional Chanel accessories include multiple strands of pearls and gold chains, quilted handbags, sling-back pumps in ivory with black toes, quilted handbags with shoulder straps made of gold chain, and gardenias. She liked to mix imitation jewels with real jewels and often combined massive amounts with sportswear.
Chanel's business was interrupted by World War I and again in 1939 at the beginning of World War II, after which it did not reopen until 1953. After her death in her Paris apartment in 1971, first her assistant designers, Gaston Berthelot and Ramon Esparza, and then her assistants Yvonne Dudel and Jean Cazaubon designed the couture (1975-83). Philippe Guibourge became the ready-to-wear designer. Karl Lagerfeld took over haute couture design in 1983 and ready-to-wear design in 1984. He rehashes her trademark styles annually in various fabrics.
In 1969, a Broadway musical, Coco, starring Katharine Hepburn, was based on Chanel's life. Surprisingly, Chanel acquired in mid-1997 the French, well-known beach-wear specialist Eres. Presumingly, Eres serves only as an financial investment for Chanel, since it is not planned to interfere with the current Eres business policy. Chanel is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter.

From her first millinery shop, opened in 1912, to the 1920s, Gabrielle 'Coco' Chanel rose to become one of the premier fashion designers in Paris, France. Replacing the corset with comfort and casual elegance, her fashion themes included simple suits and dresses, women's trousers, costume jewelry, perfume and textiles. She claimed a birthdate of 1893 and a birthplace of Auvergne; she was actually born in 1883 in Saumur - her mother worked in the poorhouse where Gabrielle was born, and died when Gabrielle was only six, leaving her father with five children whom he promptly abandoned to the care of relatives. She adopted the name Coco during a brief career as a cafe and concert singers 1905-1908. First a mistress of a wealthy military officer then of an English industrialist, she drew on the resources of these patrons in setting up a millinery shop in Paris in 1910, expanding to Deauville and Biarritz. The two men also helped her find customers among women of society, and her simple hats became popular. Soon she was expanding to couture, working in jersey, a first in the French fashion world. By the 1920s, her fashion house had expanded considerably, and her chemise set a fashion trend with its "little boy" look. Her relaxed fashions, short skirts, and casual look were in sharp contrast to the corset fashions popular in the previous decades. Chanel herself dressed in mannish clothes, and adapted these more comfortable fashions which other women also found liberating. In 1922 Chanel introduced a perfume, Chanel No. 5, which became and remained popular, and remains a profitable product of Chanel's company. Pierre Wertheimer became her partner in the perfume business in 1924, and perhaps also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% and her friend Bader 20%. The Wertheimers continue to control the perfume company today. Coco Chanel introduced her signature cardigan jacket in 1925 and signature "little black dress" in 1926. Most of her fashions had a staying power, and didn't change much from year to year -- or even generation to generation. She briefly served as a nurse in World War I. Nazi occupation meant the fashion business in Paris was cut off for some years; Chanel's affair during World War II with a Nazi officer also resulted in some years of diminished popularity and an exile of sorts to Switzerland. In 1954 her comeback restored her to the first ranks of haute couture. Her natural, casual clothing including the Chanel suit once again caught the eye -- and purses -- of women. She introduced pea jackets and bell bottom pants for women. She was still working in 1971 when she died. Karl Lagerfeld has been chief designer of Chanel's fashion house since 1983. In addition to her work with high fashion, she also designed stage costumes for such plays as Cocteau's Antigone (1923) and Oedipus Rex (1937) and film costumes for several movies, including Renoir's La Regle de Jeu. Katharine Hepburn starred in the 1969 Broadway musical Coco based on the life of Coco Chanel.